Brand Identity

With millions of businesses competing for space in the digital and print spheres – and for the attention of your potential clients – it’s essential that your business has a strong, original and authentic brand identity. Put simply, your brand is your name, symbol, design, style or attribute that distinguishes your organisation from another. But it is far from simple to make a brand unique, memorable and evocative of what your organisation represents! Transformation by Design specialises in doing just that. Matthew’s approach to brand design merges creativity with strategy, which means the brand he creates for you will be not only striking and distinctive, but will measurably enhance the success of your products or services.

Your brand is so much more than your organisation’s logo and imagery – it’s about who you are, your values, and your promise to your consumers. Matthew’s branding concepts are designed to make a lasting impression to help you stand out from your competition. His designs will allow the personality of your organisation to shine and ensure that you connect with your audience on multiple levels. This is how you begin to develop a sense of customer loyalty to your brand.

Matthew can transform your whole visual identity across all print and digital platforms. He will work closely with you to define and understand the essence of your organisation, and the tone and style of communication you want to adopt. What are the values of your organisation? What do you want your brand to say? Who is your target audience? What are their values, needs and expectations? What are the emotions you want them to feel when they interact with your organisation? Transformation by Design will help you find an authentic and persuasive voice that resonates with people on a personal level. Transformation by Design offers:

  • brand strategy
  • brand design
  • rebranding
  • logo design
  • logo redraw
  • brand roll-out across all print and digital platforms
  • ongoing brand management and updates

Your new or refreshed brand identity can be developed for all print and digital formats so that everything ties together seamlessly. Packages are tailored to your needs and budget, and may include some or all of these options:

  • your website
  • letterhead and business stationery
  • business cards
  • building signage
  • electronic assets: including quote and invoice forms, email signatures, Word and PowerPoint templates
  • corporate and annual reports
  • print and digital communications and marketing
  • eDM (Electronic Direct Mail) templates


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